Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery’s celebrity ambassadors returned to the snowy streets this Christmas in the brand’s largest-ever multi-channel campaign. The festive TV ad, created in-house and directed by Vince Peone through The Gate, features Davina McCall, Emma Willis, and Mike Wedderburn spreading holiday cheer along with exciting news.
The campaign highlights the lottery’s biggest prize pot to date, a staggering £38.2 million. Fred Sirieix makes a memorable entrance with a daring skydive from People’s Postcode Lottery’s iconic red blimp, asking viewers:
“Could your door be the winning one?”
He also reminds the audience to sign up before midnight on Sunday, 30 November. The campaign’s audio-visual activity peaks the weekend ahead of the deadline, with the brand taking over broadcaster continuity segments. These include tailored voiceover messages surrounding ITV and Channel 4 favourites such as Gogglebox and I’m A Celebrity.
To further boost reach beyond traditional screens, People’s Postcode Lottery partnered with Goalhanger Podcasts to bring the campaign to the popular podcast series The Rest Is.
Key Campaign Elements
- Largest multi-channel campaign by People’s Postcode Lottery
- £38.2 million prize pot featured prominently
- Celebrity appearances by Davina McCall, Emma Willis, Mike Wedderburn, and Fred Sirieix
- Fred Sirieix’s skydive stunt from the red blimp
- Hijacking of broadcaster continuity segments for promotional voiceovers
- Podcast partnership with Goalhanger for extended reach
Author's summary: People’s Postcode Lottery launches its biggest festive campaign yet, featuring star-studded promotions, a dramatic skydive, and broad media coverage to spotlight an unprecedented £38.2 million prize pot.