Lorraine Kelly Reacts to Major Changes on ITV Morning Show
Broadcaster Lorraine Kelly has expressed her feelings about the significant changes coming to her ITV daytime show, Lorraine, in the new year.
Details of the Changes
- The show will be shortened by 30 minutes and shift to a "seasonal basis."
- Lorraine will air for 30 weeks annually, with Good Morning Britain taking the 9 am to 10 am slot during the other 22 weeks.
- Lorraine Kelly will now present the show every weekday, including Fridays, which were previously hosted by Christine Lampard and Ranvir Singh.
Context and Impact
These adjustments follow ITV's announcement of approximately 220 job cuts in its daytime division affecting shows like Loose Women, This Morning, and Good Morning Britain. Deadline reports suggest around half of the 450 employees across ITV's daytime output could face redundancies.
Viewer Reaction and Ratings
The news surprised many Lorraine fans who have followed the program since its launch in 2010. Despite the changes, the show recently achieved record-high ratings in February, March, and April 2025. ITV highlighted:
"Lorraine reaches 1.1M people every day and 2.7M people every week."
Industry Perspective
While the changes are disappointing to industry insiders, they aim to create more "streaming-friendly content, including drama and sport," according to Deadline.
Author's summary: Lorraine Kelly addresses ITV's reduction and seasonal shift of her show amid industry cuts, aiming to adapt programming for a streaming-focused audience.
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