Publicis Commerce and MMA Global Unveil Quick Commerce Playbook
Publicis Commerce India and MMA Global India have released The Quick Commerce Playbook India 2025, a comprehensive resource for marketers navigating India’s $7B market.
The playbook features insights from industry leaders, highlighting emerging trends, consumer behavior, and festive opportunities in Q-commerce.
- Launched at an MMA Global India event in Mumbai
- Attended by industry leaders, including Anupriya Acharya, Lalatendu Das, and Moneka Khurana
- Panel discussion decoded key findings from the Playbook
Quick Commerce has grown from $1.5 billion in 2022 to nearly $7 billion in 2024, registering a 4.5x growth in two years.
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Author's summary: Publicis Commerce and MMA Global India release a playbook for India's $7B Q-commerce market.