Lorraine Woods Promoted To Chief Investment & Operations Officer At Atomic 212°
Atomic 212° has announced the immediate promotion of Lorraine Woods to the newly created role of Chief Investment and Operations Officer. This new title reflects her expanded responsibilities beyond investment to include agency operations.
New Responsibilities and Reporting Structure
Reporting directly to CEO Rory Heffernan, Woods will focus on enhancing agency operations, adopting new technologies and platforms, and maintaining consistency in processes, resource management, talent development, and succession planning. Additionally, the general managers of Atomic 212° offices in Melbourne, Brisbane, Darwin, and Adelaide will now report to her.
Career Background
Woods joined Atomic 212° in 2016 as National Group Trading Director and later became National Head of Trading. Before this, she held senior positions at ZenithOptimedia (now Zenith Australia) and other prominent media agencies.
CEO Praise for Woods
“Lorraine is a foundational leader within Atomic 212°, and a huge part of the remarkable success we’ve had to date. She’s shown a tireless commitment in establishing a world-class trading function and driving incredible value for our clients for many years. Lorraine has built tremendous relationships throughout the industry, deservedly admired by publishers, clients and Atomic 212° team members alike.” – Rory Heffernan
Her promotion signifies a deep trust in her leadership and acknowledges her vital role in shaping Atomic 212°’s achievements.
Author’s summary: Lorraine Woods has been promoted to Chief Investment and Operations Officer at Atomic 212°, expanding her role to oversee agency operations and reporting, reflecting her key leadership within the company since 2016.