Camil Yazbeck from Accor explains how major hospitality groups are joining forces with investors to create lasting value in an increasingly dynamic international market.
“Global hospitality groups are partnering with investors to unlock long-term value in a fast-evolving market.”
According to Yazbeck, this collaboration model helps businesses adapt faster to changes in consumer behavior and new market conditions, strengthening global competitiveness.
Author’s summary: The hospitality industry is entering a new era where cooperation between hotel groups and investors ensures sustainable growth in an evolving global market.