Government to Introduce Local Content Obligation for Streaming Services
Nearly 18 months after its original deadline, the Federal Government is advancing Australian content requirements for streaming platforms. New legislation will require streaming services with over one million Australian subscribers to allocate at least 10% of their total Australian spending—or 7.5% of their revenue—towards producing fresh local drama, children’s shows, documentaries, arts, and educational programs.
Background and Development
The move follows Arts Minister Tony Burke’s initial announcement of a July 1, 2024 deadline in the National Cultural Policy. This set off extensive consultations involving streamers, free-to-air broadcasters, and various industry guilds.
By late 2023, the government was progressing, seeking industry feedback on two proposed models—one based on revenue, the other on expenditure. However, despite a Senate committee interim report urging priority implementation of the quotas, the deadline passed without enactment.
Challenges and Delays
One major factor behind the delay was the impact of the Australia-United States Free Trade Agreement (AUSFTA). The issue gained renewed attention last week when independent MP Zali Steggall submitted the Change.org petition “Save Australian Stories” to parliament.
“Save Australian Stories” petition presented by MP Zali Steggall in parliament.
Summary
The government progresses with local content rules for major streaming services, aiming to boost the production of Australian programs despite earlier delays tied to trade agreement concerns.
Would you like the summary to be more formal or conversational?