Jay Som has unveiled the music video for “Past Lives,” her collaboration with Paramore’s Hayley Williams, ahead of her performance at Pitchfork Festival London on Saturday, November 8th. The track comes from her first album in over six years, Belong, and has quickly become a fan favorite—a slowly unfolding indie gem.
The new animated video, directed by Daniel Topete, vividly brings the song’s themes of spiraling reflection to life with colorful visuals.
Released earlier this year via Lucky Number, Belong marks Jay Som’s confident return to solo work after a long hiatus. Since her 2019 album Anak Ko, Melina Duterte has quietly built an impressive reputation in indie music, producing and engineering for artists such as boygenius, Lucy Dacus, Troye Sivan, and Beabadoobee. She also toured with Boygenius, contributing guitar and vocals to their live performances.
Critics have praised the album highly. The Observer described it as “a reminder of why she’s one of the most quietly brilliant artists around,” while DIY called it “assured, emotionally rich and full of depth.” The Guardian highlighted “Past Lives” as “the perfect soundtrack to getting introspective as the dark nights draw in.”
Belong is about “trying to find where I fit after stepping away for a while,” says Duterte.
Throughout its 11 tracks, she explores this journey of self-discovery.
Jay Som’s Belong marks a strong comeback, blending introspective songwriting with collaboration and vibrant visuals that deepen her artistic narrative.
Would you like the HTML to include additional metadata or styling elements?