Canada Soccer and Infinity Announce Music Ambassadors
Canada Soccer, together with Infinity &, revealed the first wave of contributors for the Perfect Pitch project, uniting artists Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead under the leadership of Grammy-winning producer Boi-1da.
About Perfect Pitch
Executive producer Boi-1da has shaped Perfect Pitch over recent months into a project that blends genres, cultures, and communities, reflecting Canada's diverse identity. The album, due for release before next summer’s FIFA World Cup, will include original songs, reimagined tracks, and exclusive collaborations featuring some of Canada’s most renowned artists.
Infinity & Partnership and Goals
Infinity &, based in Toronto and operating globally, is a full-service music and entertainment company specializing in project management, record labels, talent management, and strategic partnerships. Their involvement will boost cross-promotion and activation opportunities across major entertainment and cultural platforms worldwide.
This collaboration aims to elevate Canada Soccer's brand beyond the sport and support the Canada Soccer Foundation, which focuses on empowering youth, breaking down participation barriers, and strengthening Canada's National Teams internationally.
Philanthropic Impact
Perfect Pitch is a philanthropic initiative benefiting the Canada Soccer Foundation, "supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage."
Future Releases
More artists, song releases, and project details are expected to be announced by Canada Soccer and Infinity in the upcoming months.
About Infinity &
- Full-service music and entertainment company headquartered in Toronto
- Specializes in project management, record labels, talent management, and partnerships
- Collaborates with artists, brands, and organizations to realize creative visions and achieve results worldwide
Summary: Perfect Pitch unites Canada's top musical talents under producer Boi-1da to create a culturally rich album benefiting youth empowerment and national sports development through the Canada Soccer Foundation.