Renowned director Christopher Nolan criticized Netflix, claiming the platform has not brought any true innovation to movies and TV shows. Nolan emphasized that streaming services, in his view, do not represent a genuine advancement in cinema.
On X, Nolan compared the cinema industry to the Heinz brand, known for producing ketchup, suggesting that the innovation should come from what filmmakers put on the screen rather than the distribution method. He argued that Netflix merely repackaged an old direct-to-video concept without adding anything new.
“We work in a mature business. I like to say we’re Heinz, we make ketchup. The innovation in our industry has always been and should always be what goes on the screen, not…”
Despite his strong remarks, Nolan later softened his stance in other interviews. In 2017, speaking to Variety, he acknowledged that his choice of words was harsh and somewhat poorly phrased. Nolan gave Netflix credit for changing the industry's image, even if he remained critical of its innovation claims.
Author's summary: Christopher Nolan criticizes Netflix for repackaging old concepts instead of innovating cinema, though he later acknowledged Netflix's role in changing the industry's image.