Elf Beauty Sales Rise 14% in Q2, Propelled by Rhode

Elf Beauty Sales Rise 14% in Q2, Driven by Rhode

Elf Beauty announced a 14% year-over-year increase in net sales, reaching $343.9 million in the second quarter of fiscal 2026. This marks the first quarter that includes results from the recently acquired Rhode brand.

Strong Results and Market Growth

“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters,” said Tarang Amin, Elf Beauty chair and CEO. “We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us.”

The company’s U.S. revenues grew 18% in the quarter, while international revenues increased by 2%. Rhode’s debut in Sephora North America stood out as a key highlight.

Rhode’s Impressive Momentum

“The launch was the second best that Sephora has had in North America, which is incredible to see,” said CFO Mandy Fields. “Rhode continues to have momentum behind it.”

Before the earnings call, Fields told Vogue Business that Rhode is on track to achieve $300 million in annualized sales. For the remainder of fiscal 2026, Elf expects Rhode to contribute around $200 million to overall net sales following the August acquisition.

Forward Outlook

“On an annualized basis, $300 million is what we expect Rhode to be for this fiscal year, representing about 40% year-on-year growth,” added Fields.

With Rhode’s strong performance and ongoing category gains, Elf Beauty continues to reinforce its position as a leader in the beauty sector, focusing on expanding its market presence both in the U.S. and globally.

Author’s summary: Elf Beauty’s second-quarter growth was driven by Rhode’s successful launch, setting the stage for strong annual sales and continued global expansion.

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Vogue Vogue — 2025-11-06

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