Ford CEO’s Shocking Discovery from Tesla and Chinese EVs
Ford CEO Jim Farley dismantled Tesla and Chinese electric vehicles to examine their construction and uncovered surprising insights that prompted a major shift in Ford’s electric vehicle strategy.
In-Depth Analysis Spurs Strategic Shift
Farley, known for his passion for cars and weekend racing of vintage Mustangs, took over as Ford's CEO in 2020 facing the challenge of competing with Tesla. To understand the competition better, he instructed Ford engineers to completely disassemble a Tesla Model 3 at Ford’s benchmarking labs and compare it with the Mustang Mach-E.
Findings That Changed Everything
His hands-on examination revealed unexpected details about Tesla and Chinese EVs that went beyond surface-level assumptions. The discoveries were so impactful that Farley was compelled to rethink and significantly revise Ford’s entire approach to electric vehicles.
"Tearing apart Teslas and Chinese EVs left me shocked," said Jim Farley, highlighting how the process opened his eyes to the competition’s inner workings.
About Jim Farley
- Auto industry veteran with a lifelong passion for cars
- Races vintage Mustangs on weekends
- Became Ford CEO in 2020 with a mission to counter Tesla’s lead
Author’s Summary
Jim Farley’s direct examination of Tesla and Chinese EVs revealed critical insights that forced a complete overhaul of Ford’s electric vehicle strategy.
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