Why Lululemon Is Struggling with Sustainable Sourcing
Lululemon, the athletic apparel company, has announced through its 2024 Impact Report that it will not achieve its 2025 goal to reduce single-use plastic intensity by 50%. Despite progress in certain sustainability areas, sourcing sustainable nylon continues to pose major challenges for the brand.
The report highlights both advancements and target adjustments in Lululemon’s environmental strategy. The company’s sustainability division is now led by Noel Kinder, who joined as Senior Vice President of Sustainability in May 2025 after previously working at Nike.
“At Lululemon, our commitment to create positive change has guided our impact work over the past five years and continues to shape everything we do,” said Calvin McDonald, CEO of Lululemon. “We operate our business with integrity and purpose, and remain focused on advancing impact in the areas of greatest relevance to our company and guests, and where we can deliver the most meaningful results.”
“Our FY24 Impact Report results demonstrate the collective dedication and learnings of our teams across the organisation and the power of collaboration in driving transformative change,” noted Noel Kinder. “We are pleased with our progress over the past year, and as we launch our Impact Agenda 2030, we are focused on where we can make the most significant impact, recognising the path forward will demand continued innovation, resilience, and partnership across the value chain.”
One of the flagship sustainability initiatives mentioned is Lululemon’s “Like New” programme, which supports circularity by allowing customers to resell or exchange previously owned items.
Author’s Summary
Lululemon’s sustainability journey shows solid progress but persistent obstacles, particularly in sustainable nylon sourcing and single-use plastic reduction, underscore the difficulty of meeting ambitious targets.
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