Micro-Dramas: A $7bn Industry in China
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a significant phenomenon in China, with a market size of $7bn annually, surpassing the domestic box office.
These episodes are made available online, with the first few episodes offered for free before viewers are required to pay, up to $30 per drama, to watch the rest through an app.
- Micro-dramas are gaining popularity, with some series, such as Nine-Tail Fox Demon Falls For Me, achieving over 200 million views in just a month.
- A growing number of these micro-dramas are AI-generated videos.
"The micro-drama market in China pulls in $7bn annually. It's already bigger than their domestic box office," said Adrienne Lahens, former TikTok exec and current CEO of Infinite Studios.
Author's summary: Micro-dramas are a booming $7bn industry in China.