Publicis' AI-Powered Marketing Strategy Yields Positive Results
Publicis Groupe's use of AI in marketing is showing promising outcomes, with 80% of its connected media business now powered by AI.
The company's CEO, Arthur Sadoun, noted that AI is helping the group secure more business without traditional pitch processes.
- Organic revenue increased 5.7% year over year to 3.53 billion euros (approximately $4 billion).
- The ad-holding group expects to deliver 5% to 5.5% organic growth in 2025.
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Author's summary: Publicis' AI strategy is driving business growth.