Uttarakhand's Advertising Campaign
The Uttarakhand government has spent over Rs 1,000 crore on advertising in just five years, with Rs 923 crore spent during Chief Minister Pushkar Singh Dhami's tenure.
Ads have been seen on billboards in Goa, on Delhi FMs, and through WhatsApp messages, with Rs 182 crore spent on radio, digital, and outdoor ads.
- Ads have been displayed at metro gates, digital screens at railway stations, and bus stops across Delhi.
- Some ads have even appeared in locations as far away as Goa.
It’s Dhami outdoors and online
This is the third part of a series on Uttarakhand's advertising spree, which has also examined TV ads and payments to obscure publications.
Author summary: Uttarakhand spent over Rs 1,000 crore on ads.