Harrogate Spring Water Changes Advertising After ASA Ruling
Harrogate Spring Water has agreed to stop using the strapline 'since 1571' after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.
The ASA made this decision in response to a complaint from the Pinewoods Conservation Group (PCG), which argued that the claim was misleading because it implied the company had been in existence since 1571.
We considered that the presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.
Harrogate Spring Water was actually founded in 2002, not in 1571, which refers to the year Harrogate's spring water was first recognized as special.
Author's summary: Harrogate Spring Water stops using misleading advert.