Taylor Thomson: The Revenue Leader
Taylor Thomson, Head of Finance at WITHIN, emphasizes the importance of customer relationship management.
I live and die by Salesforce. I am not unique in that way, but I am. I’m the annoying person that’s like if it’s not in Salesforce, it doesn’t exist, says Thomson. His adherence to CRM discipline led to $7.6 million in revenue growth.
Thomson's philosophy is that data hygiene creates a competitive advantage. He insists on rigorous tracking, resulting in comprehensive revenue models and dashboards.
- Systematic tracking enables strategic decision-making and operational excellence.
- Operational visibility turned into a growth engine, expanding contracts from $250,000 to $1.8 million.
Author's summary: Taylor Thomson's strict CRM approach drove $7.6 million revenue growth.
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