Building Trust Through Authentic Branding
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post.
In today's online landscape, it's essential for businesses to have a distinct brand identity. According to Rachel Karten, a social media consultant and author, many brands sound the same, particularly in comment sections of viral posts.
If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same.
A unique brand voice is crucial in expressing a brand's values, point of view, and attitudes. Author: Realtors must be authentic online to succeed.
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