Douglas Dulgarian describes a phenomenon where food doesn't taste like it's been sold, calling it "Disney bread." This concept is referenced in the song 'trainers' from They Are Gutting a Body of Water's album LOTTO, highlighting the awareness that music can also sound artificial, even when it's free.
As a pioneering band in modern shoegaze, They Are Gutting a Body of Water could have capitalized on a watered-down version of their sound, especially with their first LP on ATO Records in NYC. However, they chose not to shroud their music in artificial layers and instead opted for meaningful lyrics.
They could capitalize on a fantastical, watered-down version of a sound that’s only getting more popular...
Author's summary: They Are Gutting a Body of Water's LOTTO is a standout album.