In a landmark moment for Kenya's creative industry, dentsu Kenya has clinched both a Gold and the coveted Grand Prix at the prestigious Loeries Awards for its groundbreaking campaign, Tusker 'Stitched with Cheer'.
This marks a historic first for a Kenyan agency, placing the country firmly on the global creative map. The campaign, a vibrant fusion of culture, craft and community, reimagined the iconic Tusker brand through a bold celebration of Kenyan identity stitched into every thread of the experience.
'Stitched with Cheer' is more than a campaign; it's a movement that honours the spirit of togetherness and the artistry of local expression.
Author's summary: Dentsu Kenya wins big at Loeries Awards.