Government Verifies Newspaper Circulation Claims
The government verifies the circulation claims of newspapers before providing them with advertisements, according to Information and Broadcasting Minister Rajyavardhan Singh Rathore.
The newspapers are being given advertisements only after their circulation claims are verified.
Rathore stated that the Registrar of Newspapers for India has been tasked with gathering circulation details for various newspapers. His Ministry has also established categories and rules for newspaper advertisements, with an impact assessment being conducted.
- 15% of advertisements go to small newspapers, 35% to medium, and 50% to large ones.
- Advertisements are also categorized by language: 30% in English, 35% in Hindi, and 35% in vernacular languages.
Author's summary: Government verifies newspaper circulation claims before advertising.