Liberty Mutual Insurance Dominates Spot Cable
According to Media Monitors, Liberty Mutual Insurance had the most-aired spots on cable TV networks for the week ending October 19, with 72,839 spots detected.
The company has been aggressively competing with Allstate, GEICO, and State Farm in traditional media advertising, becoming one of the biggest spenders in the industry.
- Liberty Mutual Insurance led the Cable report, outpacing category peer Progressive.
- QSRs, such as candy brand Butterfinger, also remained big users of spot cable, increasing pre-Halloween advertising efforts.
The company has aggressively taken on the likes of Allstate, GEICO and State Farm in recent years to become one of the biggest spenders in traditional media advertising.
In comparison, the Spot Ten TV report was led by accident attorney specialist Morgan & Morgan, with pharma brand Tremfya taking the No. 2 spot, and Liberty Mutual Insurance ranking No.
Author's summary: Liberty Mutual Insurance dominates spot cable with 72,839 spots.