Wicked Sister Launches New Campaign
Dessert brand Wicked Sister is celebrating its partnership with Universal Pictures' upcoming release of Wicked: For Good with an integrated campaign.
The campaign, created by Communicado, features two limited edition desserts inspired by the witches of Oz: a Glinda-inspired Mixed Berry & Marshmallow and an Elphaba-inspired Pistachio & White Chocolate.
- New products
- On-pack competition
- Above the line BVOD and cinema assets
- Out-of-home, social, influencer, media relations, digital, point-of-sale and retailer promotions
Wicked Sister is inviting Wicked fans to Taste the Magic with their wicked tasting desserts.
This is the biggest campaign Wicked Sister has ever undertaken.
Author's summary: Wicked Sister partners with Universal Pictures for a new campaign.
More News
- Charlie B | Women’s Clothing & Fashion Trends
- East Bengal vs FC Goa Live Streaming: When And Where To Watch Super Cup In India?
- One Of EVE Online's Biggest Alliances Has Collapsed
- THE MOJ: 6 buzzworthy stories as 2025 comes to a close in B.C. sports
- Mediterranean restaurant, speakeasy to move into Spike & Charlie’s space
- ‘Charlie's Angels’ reunite in powersuits on ‘The Drew Barrymore Show’
- India vs Germany in Jr. Hockey WC semis; East Bengal vs FC Goa in Super Cup final: Indian Sports LIVE, December 7
- Super Cup 2025 final: FC Goa retain title after beating East Bengal in penalty shootout
- I was 16 when I collapsed and nearly died playing in front of a crowd including my mum
- Charlie's Angels Co-Stars Drew Barrymore and Lucy Liu Reunite With Matching Outfits