Piyush Pandey, Visionary of Indian Advertising, Passes Away
Piyush Pandey, a Padma Shri recipient, shaped Indian advertising for over 40 years with culturally rich campaigns.
He passed away at 70 due to a prolonged illness, leaving a transformative legacy. Pandey led Ogilvy India, revolutionizing the advertising landscape with campaigns that reflected Indian culture and emotions.
- Fevicol’s adhesive campaigns
- Cadbury’s “Kuch Khaas Hai”
His work reshaped how brands spoke to the nation.
Officials, industry leaders, and peers mourn his loss, acknowledging his impact on Indian advertising and storytelling. Born in 1955 in Jaipur, Rajasthan, Pandey entered advertising in 1982, joining Ogilvy India.
Pandey's sharp instincts for connecting with the Indian consumer propelled him into the creative department where he flourished.
Author's summary: Piyush Pandey passes away at 70, leaving a legacy in Indian advertising.
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