RTL AdAlliance Expands European Sales Network with ORF Partnership
RTL AdAlliance and ORF-Enterprise have entered into an exclusive strategic partnership to expand the international sales of Austria’s leading public media portfolio.
The deal makes RTL AdAlliance the global sales partner for ORF, offering international agencies and advertisers simplified access to the Austrian public broadcaster’s advertising inventory across TV, radio, digital and online platforms.
- TV: ORF 1, ORF 2, ORF III and ORF Sport+
- Radio: Hitradio Ö3 and FM4
- Online and streaming: ORF.at, ORF ON and ORF Sound
Together, these outlets reach a majority of the Austrian population:
ORF 2 achieved an average daily reach of 37.6% in the first half of 2025, while ORF’s radio brands reach 55.8% of Austrians aged ten and above.
Author's summary: RTL AdAlliance partners with ORF to expand sales network.