Boyd Cycling Appoints U.K. Market Manager
Boyd Cycling, based in Greenville, SC, has appointed Patrick Blake as its U.K. market manager to accelerate market growth in the country.
Blake brings nearly two decades of experience in the cycling industry, including work at The Rider Firm, Scott Sports SA, and Upgrade Bikes.
Paddy’s track record and reputation in the U.K. and European cycling markets make him the perfect fit for Boyd Cycling
said Co-founder Boyd Johnson.
His deep industry knowledge and enthusiasm for building relationships will ensure our wheels are more accessible than ever to riders across the UK. With our in-house alloy production already live and carbon coming soon, it’s an exciting time to expand
Added Co-Founder Nicole Johnson:
This is a pivotal moment for Boyd Cycling. Bringing Paddy on board means we can better support our U.K. customers and retail partners with local expertise
Author's summary: Boyd Cycling appoints new U.K. market manager.
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