Arcade at DigiCon 2025
Award-winning Philippines production company Arcade made a strong showing at DigiCon 2025, the Philippines’ biggest digital conference, with over 2,000 delegates gathering under the theme “The Age of I: The Power of Personalization.”
Personalisation and AI
The five-strong Arcade delegation, led by Vice President of Business Development and Content JM Miranda, explored how hyper-personalised content and AI-driven creativity are reshaping marketing in Asia.
DigiCon made it clear – audiences no longer want generic content. They want culture, relevance, and emotional truth.
Miranda also discussed the role of AI in the creative process, stating that
AI isn’t the hero – it’s the enabler. It’s not here to replace creativity, but to unlock more imaginative and efficient ways of storytelling.
Arcade aims to create content that is
human, purposeful, and connected to the world around it.
Author’s summary: Arcade shines at DigiCon 2025.
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