Move Over Protein: The Rise of Fiber in 2026
After years of protein dominating nutrition conversations, experts predict that fiber will be one of the hottest food trends in 2026.
According to the International Food Information Council, one in three Americans has increased their protein intake in the last year. However, research suggests that most people are not deficient in protein, but rather struggle to get enough fiber.
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Whole Foods' Trend Predictions Report
The Whole Foods Market Trends Council, comprising chefs, buyers, and foragers, has compiled an annual trend predictions report, which highlights fiber as a major food trend for 2026.
Most of us aren’t deficient in protein, but the majority of Americans are struggling to get enough fiber.
- Fiber is poised to become one of the biggest food trends of 2026.
- The Whole Foods Market Trends Council comprises a diverse group of food experts.
Author's summary: Fiber becomes the new food trend in 2026.
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