Contextual Ads Now in Big Brother House
Paramount Australia has expanded its contextual advertising suite by launching Own the Moment and Contextual Ads within the reality show Big Brother. The system is powered by KERV.ai’s scene-level intelligence and FreeWheel’s video ad delivery technology.
These tools join Pause to Shop to create a comprehensive suite that allows advertisers to reach viewers at specific moments within programming. McCain has partnered through PHD, becoming the first Australian brand to activate all three contextual solutions in Big Brother for its frozen snack line, Pickers by McCain.
“By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences,” said Rod Prosser, chief sales officer at Paramount Australia. “We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
According to Di Ho, national digital sales director at Paramount Australia, contextual advertising supported by advanced technology is no longer just a future concept.
“Paramount is leading the way,” Ho said.
Ryan Ambrose, head of partnerships at PHD Melbourne, added that McCain’s Pickers brand centers on fun and social moments, making Big Brother an ideal match for engaging audiences.
Author’s summary: Paramount Australia introduced advanced contextual ads in Big Brother, enabling brands like McCain to connect with audiences in real time through AI-driven targeting.
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