Paramount Australia Launches Complete Contextual Advertising Suite
Paramount Australia has expanded its leadership in Connected TV (CTV) innovation by introducing a full contextual advertising suite. This includes the launch of Own the Moment and Contextual Ads integrated within Big Brother.
Using KERV.ai’s advanced scene-level intelligence alongside FreeWheel’s video ad serving technology, the suite allows advertisers to engage audiences precisely and relevantly as events unfold on screen.
Transforming Audience Engagement
The new capabilities join Paramount Australia’s existing Pause to Shop feature, completing a comprehensive ad suite that reshapes how advertisers connect with viewers by merging premium content with contextual relevance.
“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia. “By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
Di Ho, National Digital Sales Director, Paramount Australia, added: “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way.”
Summary
Paramount Australia advances CTV advertising by integrating innovative technology that combines content and context, enabling brands to connect with audiences more effectively.