Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovation, including motorised shoes.
The sports giant, led by design chief Phil McCartney, is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster.
Nike's design chief, Phil McCartney, calls this effort an "epic" reinvention.
- Motorised shoes could change how we walk, run and think about athletes' gear.
- Nike is shifting focus from lifestyle retro releases to breakthrough performance tech.
Nike's urgency to innovate comes amid slipping revenues and fierce competition.
Author's summary: Nike innovates with motorised sneakers.
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